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In the Current Issue

October 2019

AEB Problems: Automatic emergency braking prevents accidents and saves lives, but serious deficiencies such as unintended activation, lack of performance standards, and failure to detect vulnerable road users need to be addressed.

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Google Promotes Assistant Driving Mode to Mitigate Driver Distraction: Google is developing a feature called Driving Mode for the Google Assistant. The company claims that using voice controls and the Assistant's predictive algorithms to manage apps in the car will allow drivers to keep their eyes on the road for longer periods.

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Will China Lead the World in EV and AV Development and Sales?: Jochen Siebert, founder of the JSC Automotive consultancy, which has been studying the Chinese automotive market for twelve years, has some boots-on-the-ground observations about China's progress with EVs and AVs.

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Hella KGaA Hueck & Co.: Long recognized for its automotive lighting products, Hella is now focusing its product development strategy on two key applications: ADAS/autonomous driving and electrification.

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Robert Siegel on Navigating Auto Industry Disruption : The Stanford B-School lecturer and venture capitalist believes industry collaboration on autonomous vehicle safety is essential to launching a successful market for AV technology.

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Company Profiles

Half of each issue is reserved for an in-depth profile of a leading auto electronics supplier. Since its inception in 1988, The Hansen Report has profiled almost all the important auto electronics suppliers around the world. Their combined sales account for more than 95% of the market.

Each company profile is an insider look at the company, providing accurate, in-depth coverage with topics like:

• Markets
• Customers
• Company strategies
• Sales history and projections
• Sales breakdowns by product, market and region
• Technology developments
• Current and future products
• Acquisitions, alliances, joint ventures
• Supplier opportunities

Paul Hansen

We keep our subscribers current on auto electronics worldwide. Credible and concise intelligence when they need it: Now.

No gossip, no speculation, just facts: Industry information that has commercial importance. We report not as journalists but as electrical engineers and marketing consultants on business/ technology developments that have strategic decision-making importance.

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