February 2010 Newsletter
Electrification Challenge: Cost Effective Motors and Inverters
Batteries for hybrid vehicles get a lot of press and research dollars, but represent just 35% of the cost of electrification for a car like the Prius. Power electronics and electric machines account for more than half the added cost. Industry experts are working to meet U.S. Department of Energy target prices for those components.

Harman International, The Company Profile
Well-established as the market leader in high-end infotainment systems, Harman is succeeding in growing its mid-range business as well with a new scalable infotainment platform. Automotive business backlog stands at $10 billion. Profile includes QNX business.

Interest in Automotive Ethernet is Building
BMW will likely choose Ethernet instead of MOST 150 for next generation multimedia networks.



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