Search for articles published in
The Hansen Report on Automotive Electronics since 2000.
|Articles with keyword "iDrive"|
|"Preh Group, The Company Profile"|
Privately-held German supplier Preh boasts in-house core competency in electronics, software, plastics engineering and surface finishing. Preh makes BMW's iDrive and Audi's MMI center console controllers. Its biggest product line is climate control heads. Appears in June 2010 newsletter. $65.00
|"BMW Sticks with iDrive; Audi's MMI a Success"|
BMW reduces the complexity of iDrive for the 5 and 6 series but stands behind the much-maligned controller. Audi will likely use its multifunction controller, called MMI (Multi Media Interface), throughout the Audi line. Appears in September 2004 newsletter. $65.00